About us

Best Kiteboarding was launched in 2003, driven by our love for kiteboarding. Our desire is to create the best possible gear for every rider in the world. From day one we have remained 100 % committed to delivering absolute customer satisfaction.

Best has always been a pure kiteboarding company. We didn’t grow out of windsurfing or any other sport.

We always challenge the status quo and bring innovation in everything we do. We’re driven by an endless obsession with kiting and that's what we share with our customers. People like you who live for kiting, just like we do.

It's part of our history and identity to get as close to our customers as we can. Our doors are open 24/7 and we travelled the planet putting our gear in your hands. We pioneered new communication technologies and were the first in the industry to provide a direct customer service hotline. We are probably the only brand you can reach directly via Livechat or Skype all around the globe and we are the only brand in the world calling you to ride with us!

The disruption that we brought to the market allowed us to pass the advantages on to our customers.

We pioneered a modern distribution model. Our obsession with putting customers above all else led to the industry’s first direct-to-consumer sales model. We followed that up by adding a direct-to-retailer sales channel, to include local shops and schools in our rapidly growing family. We continue to operate our own centralized warehouses that efficiently serve the major markets. The disruption that we brought to the market allowed us to pass the advantages on to our customers. For a maximized value for money and higher quality products.

We continuously pushed the boundaries and we’ve learned that innovation needs to be easily observable, highly accessible and must deliver substantial value to you. We have always stood up to take responsibility for our mistakes and we view each of them as an opportunity to improve. Because we care about you and you’ve agreed with us.

We believe in remaining hungry and motivated to challenge the status quo.

As a customer you have plenty of choice. So why ride with Best? Because we invest heavily in quality, reliability and innovation? Because we have a pro team like no other brand in the industry and world champions following us on our way? We don't think so. We think that all the Best riders in the world have at least one thing in common – real, pure and honest passion for kiting and a strong believe in the power of our sport.

We believe in remaining hungry and motivated to continue to challenge the status quo. Years of experience coupled with fresh blood in the company have enabled us to accumulate both a wealth of knowledge and vibrant energy to deliver premium quality and innovation.

We believe in being a responsible company. We treat our employees with respect, practicing maximum transparency and encouraging us all to both collaborate – and debate – with each other. We encourage our employees to work across divisional lines and organize their own workflow. We welcome initiatives to improve and we understand that mistakes are a part of trying hard and getting better. A rider who never crashes is a rider who never tried to jump.

We believe in customers making educated choices hence we are tirelessly working to offer the safest and highest quality products and services possible. All Best equipment is built to last and easily repaired. When a product comes to the end of its lifecycle we encourage customers to return it to us or one of our partners to reuse or recycle. We refuse to engage in marketing claims that cannot be proven or can be misleading. We make sure our partners share our values and ensure that we only work with partners who meet our standards for the fair treatment of employees. We communicate our values to all the people who touch our products, so they are aware of what we expect – and what we deliver.

We believe in strong, lasting relationships. This commitment has helped us forge long-standing partnerships with the world’s leading suppliers. By only working with the very best suppliers we have been able to create an enviable reputation for product quality. We back this up with unmatched customer service and support and only because of these we are able to offer the industry’s only Lifetime Fair and Reasonable Warranty.

We believe in protecting this awesome planet that allows us to pursue our passions. We aim to do a fair business and to limit any negative impact we might have on nature and society. We’ve created industry-leading waste reduction programs and collaborate with a variety of organizations that reuse our materials. Over the years we have participated in countless charitable activities.

We believe in kiteboarding. We are focused entirely on it and stay out of other trends in watersports. We focus uniquely on the sport we love.

Sure, we like to take a paddle on a SUP, say, and most of us get out regularly. But, we also like surfing, biking, running, soccer and golf. But there's one thing we really love and fully believe in: kiteboarding. That's why we are focused entirely on kiteboarding and have made the conscious decision to stay out of the latest trends in watersports to focus uniquely on the sport we love. In the end it's all about credibility.

Ride with us!

If you share our values and want to be a part of what we do, we invite you to give us a call, send us a message, or visit one of our over 500 retail partners worldwide. We want to speak with you and we want to enjoy kiteboarding with you. Whether you go down to your local beach or meet us anywhere in the world, if you share our beliefs we are sure that sooner or later you will come and ride with us.

Pure Action Sports/Best Kiteboarding is member of the industry association GKA – Global Kitesports Association.