To get closer to our customers meant that we had to break up the old and tired business methods of the past. We pioneered new communication technologies. We were the first in the industry to have a direct customer service hotline. We established an open forum on our website and still today we’re the only brand you can reach directly via chat or Skype.

We pioneered a modern distribution model. The first innovation that we brought to the market was a process, not a product. Our obsession with putting customers above all else led to the industry’s first direct-to-consumer sales model. We followed that up by adding a direct-to-retailer sales model, to include local shops and schools in our rapidly growing family. We cut distributors out of the chain and operate our own centralized warehouses that efficiently serve the major markets. In an industry with limited production sources and low barriers to entry, it’s difficult to find cost-advantages. The disruption that we brought to the market by bypassing distributors allowed us to charge lower prices and pass the savings to our customers.

We continuously pushed the boundaries despite all efforts from our competitors to stop us. At times, we overdid it and not everything turned out the way we wanted or expected. We’ve learned that innovation needs to be easily observable, highly accessible, and must deliver substantial value to you. We have always stood up to take responsibility for our mistakes and we view each of them as an opportunity to improve, because we care about you.

WHY BEST

As a customer you have plenty of choice. Today, most competitors have adopted our pioneering work in distribution and communication. So why ride with Best? We are aware that not everyone can ride our gear. It comes down to a matter of whether or not you believe what we believe.

We believe in remaining hungry and motivated to continue to challenge the status quo. Years of experience coupled with fresh blood in the company have enabled us to accumulate both a wealth of knowledge and vibrant energy to deliver premium quality and innovation.

We believe in being a responsible company. We treat our employees with respect, practicing maximum transparency and encouraging us all to both collaborate - and debate - with each other. We encourage our employees to work across divisional lines and organize their own workflow. We welcome initiatives to improve and we understand that mistakes are a part of trying hard and getting better.

We believe in customers making educated choices hence we are tirelessly working to offer the safest and highest quality products and services possible. All our equipment is well made, durable and easily repaired. When a product comes to the end of its lifecycle we encourage customers to return it to us or one of our partners to reuse or recycle. We refuse to engage in marketing claims that cannot be proven or can be misleading.

We believe in strong relationships. This commitment has led to our developing of durable and long-standing partnerships with the world’s leading suppliers. The strength of our partnership with leading kiteboarding suppliers strengthens our relationship with you, our customers, who only receive the most reliable products, delivered on time. Our industry leading warranty policy speaks for itself.

We believe in kiteboarding. Today, we are focused entirely on kiteboarding and have made the conscious decision to stay out of the latest trends in watersports to focus uniquely on the sport we love. Sure, we like to take a paddle on a SUP, say, and most of us get out regularly. But, we also like surfing, biking, running, soccer and golf…

We believe in value and reasonable prices. We know that some people think our lower prices mean lower quality. Yet we have more happy customers than almost any other brand. These tens of thousands of stoked and open-minded riders who freed themselves from prejudices motivate us to continue on the path we have blazed!

We believe in protecting the awesome planet that allows us to pursue our passions. We aim to do a fair business and to limit any negative impact we might have on nature and society. We’ve created industry-leading waste reduction programs such as “Take Away and Save” and collaborate with a variety of organizations that reuse our materials. Over the years we have participated in countless charitable activities.

World champions, celebrities and schools alike value what we offer, and it’s not a mere product. We carefully select the individuals who work with us. If they don’t share our values and don’t fit into our culture we’d rather they go somewhere else.

If you share our values and want to be a part of what we do, we invite you to give us a call, send us a message, or visit one of our 500 retail partners worldwide. We want to speak with you and we want to enjoy kiteboarding with you. Whether you go down to your local beach or meet us anywhere in the world, if you share our beliefs we hope you come ride with us…